Amazon.com recently announced it has exorcised plastic packaging from its automated fulfillment center in Euclid, Ohio, a milestone on the path to eliminating plastic packaging from its U.S. logistics centers.

The development is both an accomplishment and a sobering reminder of what lies ahead on the $1 trillion global packaging industry’s long road to sustainable packaging. Amazon, for one, has been vague about when it can expect full elimination of plastic packaging in the U.S. even as it intensifies these efforts in Europe.

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