Google pulls AI ad for Olympics following backlash

1 min read

Google has pulled an Olympics ad for its chatbot Gemini from airwaves following backlash for the way it depicts a little girl using artificial intelligence to write a fan letter.

The ad, titled “Dear Sydney,” showed a girl’s dad prompting the AI chatbot to help write a letter to her favorite athlete, U.S. hurdler and sprinter Sydney McLaughlin-Levrone. Google launched Gemini, formerly known as Bard, last year following the surge in popularity of OpenAI’s ChatGPT.

“Gemini, help my daughter write a letter telling Sydney how inspiring she is,” the father said in the ad, prompting Gemini. The commercial then briefly shows the draft Gemini produced and closes with footage of the little girl running on the track with a text overlay that says, “A little help from Gemini.”

The ad is still viewable on YouTube but has been taken off the airwaves, where it was repeatedly shown in the first week of the Games.

A Google spokesperson said in a statement to CNBC that, “While the ad tested well before airing, given the feedback, we have decided to phase the ad out of our Olympics rotation.”

Google said it still sees the Gemini app as helping to provide a “starting point” for writing ideas.

“We believe that AI can be a great tool for enhancing human creativity, but can never replace it,” the statement said. “Our goal was to create an authentic story celebrating Team USA.”

Google previously defended the ad. However, backlash continued to gain steam as people accused the company of encouraging the use of automation instead of authenticity, particularly with children.

“I flatly reject the future that Google is advertising,” Shelly Palmer, professor of advanced media at Syracuse University’s S.I. Newhouse School of Public Communications, wrote in a widely circulated blog post. The technology presents a “monocultural future where we see fewer and fewer examples of original human thoughts,” she wrote.

Google is not the only company facing criticism for ads that promote replacing creative tasks with AI.

In a recent commercial, Apple showed a hydraulic press machine crushing music instruments and paint cans to reveal its new iPad Pro. The company ended up apologizing and pulled the ad from television.

Despite training AI models on original creative work, OpenAI technology chief Mira Murati said recently that AI will cause some creative jobs to go away, but that some of them should not have existed in the first place. Hollywood actors and unions vocally pushed back after Scarlett Johansson said OpenAI ripped off her voice for the new ChatGPT AI voice named “Sky.”

Disclosure: CNBC parent NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through 2032.

Don’t miss these insights from CNBC PRO

Read the full article here

Leave a Reply

Your email address will not be published.

Previous Story

Mortgage rates plunge to the lowest level in more than a year after weak employment report

Next Story

Private student loan interest rates fall for 5- and 10-year terms

Latest from News

Pin Up Güvenilir Canli Casino – Sanal casino

Kumarhanelerdeki etkinliklerin karakteri gereği, hiçbir yöntem kesin bir gelir temin etmez. Bahis stratejilerinin etkinliği, oyunun türüne göre olarak değişiklik gösterir. Mesela, poker gibi beceri

Pinco Canlı Casıno gırış – Slot sitesii

Geleneksel kumarhanelerin sunduğu deneyimi dijital alana aktaran bu oyunlar, oyunculara otantik bir kumarhane hava sunuyor. 2024’te, Türkiye’deki çevrimiçi kumar sitelerinin daha çok canlı oyun
مشاهير العرب سكس arabpornsamples.com زبر نايم
قصص ن realarabporn.com انجلا وايت
little pussy analpornstars.info chut land ki film
old movies telugu fuckmetube.mobi sapna rathi sex
pandaniku youhentai.org cbt hentai
xx com indian indianpornfeed.com bf vs gf
bf sex sex sex hqtube.mobi husband wife sexy video
desi sex video tumblr sexozavr.com animal fuck women
marathi blue film com xxx-tube-list.info xixxx video
bed room xnxx prontv.mobi real chut image
ytmp4 eroanal.net bhojpuri sexy
fpo xxx indiandesiclips.com nepal call girl
xvideo wwe gotporn.mobi www.indianxnxx
sex videos sunny leone erofreeporn.net hot malayalam actress navel pictures
presyo ng mga bilihin onlineteleserye.com love revolution season 2